Wednesday, April 23, 2008
Tango Juice ???
2 years ago, I and my sisters were talking about what kind of a new business we could do in Turkey. I said that everybody saves money for something, but the people never save money for food. Even if it is a luxury food, some people eat or drink it. Moreover the people want to eat more healthy, organic and fresh foods and so the nutrition is getting to include more healthy foods and drinks. I told them we should have opened a store which just sells fruit salads and juices by fresh and organic fruit. After we discussed this topic, in one year one stored was opened in Istanbul like our idea. In Turkey, we don`t have a lot of this kind of businesses but I am sure that it is going to be more and more. After I came to U.S.A., I saw many Jamba Juice stores and these kind of stores. My purpose is to open a store in Istanbul, after i make enough money for it. May be it gets bigger and I can make a chain of it:) Besides this, I learned good tips from marketing course. One of the most important tip is that you shouldn`t copy your competition and focus on your category and find an opposite name of your competition. I dont know why ,but in my opinion Jamba reminds me Brazil and if I need an opposite name, I thought Tango Juice :) I know some of you will say it is bullshit, may be all people say this. I am looking for a name for my store In Turkey. Could you please help me to name my store??? Thanks for reading...
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1 comment:
I'm on board, why not even call it Jamba Juice in Turkish. Sounds like a great business plan, now all you needs is Cash. I would recommend using another currency other then the dollar right now. Mostly since it can't buy a 99 cent pencil.
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